Wednesday, October 16, 2013

I'm Lovin' It!

This foreign fast food chain has taken the world by storm. It can be found in most parts of the world with 33,000 stores around the whole world! Some countries find this chain to be a lowly health risk, while others see it as an exotic restaurant to have an outing to. This chain is the one and only… McDonald’s.
 
McDonald’s, here in America, is known to be a fast food restaurant that is very unhealthy for you. At McDonald’s they sell hamburgers, cheese burgers, fish fillets, chicken nuggets, ice cream, fries, kids meals, and the wonderful Big Mac. The stores are small little building with the big M outside it, which brings all children happiness. Throughout the world, however, the menu varies and the stores ambiance seems to change as well.
 
In each country, McDonald’s tries to appeal to the population living there. For example, if a country, like India, does not eat beef, they tend to serve products that don’t contain beef. McDonald’s branches in each country have varying foods, and when looking at them, they seem quite exotic. In Malaysia, they serve Babur ayam. This is a chicken porridge with spring onions, ginger, shallots, and chilies. In Singapore the typical bun is switched to toasted rice cakes. Germany sells the Nurnburger. It is basically three brats put into a bun with mustard. Most of the time, here, we see a fish fillet, but never a shrimp fillet, like in Japan. Ebi Filet-o is a shrimp burger served with lettuce and spicy sauce. Mexico selves McMolletes compared to the McMuffin here in the U.S. It has beans cheese, and pico de gallo, which are all placed on a muffin. As we can see, these food items are all different than what we believe to be the typical McDonald’s menu. As you move throughout the world, the cuisine changes, hence, McDonald’s tries to the specific part of the world that it is found in and changes its menu.

Similarly, the restaurant look and atmosphere changes depending on the country you are in. Here in America, it tends to be a fast food restaurant that many people go to. It is low end and tends to be dirty most of the time. When going to a McDonald’s store in a different country, it may seem more pristine. The store will be cleaner and it looks more exotic. This just shows the difference between the places throughout the world in terms of McDonald’s. Such a simple restaurant in U.S. has expanded, has changed its menu, has changed its store to fit the liking of other countries, which helped gain it popularity and become a multinational corporation that everyone loves.
 
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